The Pursuit of Purpose: Live Life Fully

Partnering with King-Bruwaert House to raise awareness, increase occupancy and launch an expansion of state-of-the-art inventory.

With more than 20 years of experience we can deliver the best product design.

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When King-Bruwaert House chose to do a major repositioning that included the addition of 44 new independent living apartment residences and a brand-new healthcare center offering private rooms, they knew they needed a partner who could help preserve their rich traditions. Our initial assessment and research counsel ensured that the correct product was being developed to meet the needs of their prospective residents, while simultaneously reinventing their identity to reflect their historic yet evolving community.

THE TOOLS UTILIZED

How we used a multi-disciplinary approach to get results

Strategic Marketing

Conducted an initial assessment and research engagement to help determine the contract type and pricing to be offered with the new independent living apartments

Provide marketing and creative services for a high-end Life Plan Community in a well-known suburb of Chicago, Illinois

Work directly with SAS architects and Cotter Development for configuring and designing the new apartment homes

Establish new direct mail and event strategy to bring interested prospects to the community

Reposition the community messaging to target prospects looking for apartment lifestyle rather than cottage homes which had been the only independent living option for over 30 years

Sales Management

Recruit and train new sales counselor to focus on the new independent living apartments

Work directly with the existing IL and AL salesperson to stay focused on all existing cottage homes and assisted living

Direct the development of new discovery environment and closing tools

Establish weekly and monthly sales reports to track lead nurturing and conversion stats, as well as monitor sales-related activity

Provide weekly on-site sales advisor during the pandemic to increase touch points with prospects interested in the new independent living apartments

Creative services

Comprehensive audit and overhaul of all core marketing communication tools

Blend of messaging to enhance community awareness and to promote expansion

Enhanced presentation tools used for sales of existing inventory

Highly integrated use of direct mail, advertising, web content and virtual meetings

Social media management to elevate awareness and drive traffic to website

Dedicated campaign landing pages to allow audience targeting and lead generation

Immersive website utilizing testimonial videos, photography, and 3D renderings

Monthly website reports to track user engagement and profile qualified leads

Tandem listened to our needs and they developed a realistic, comprehensive plan to help us achieve our goal. Everyone has been extremely helpful and professional, with all advisors and creative team members injecting enthusiasm, honesty and thoughtful insights. These character attributes are what led us to choose Tandem over the other marketing firms we interviewed. They provide full-service solutions for all of our marketing needs and, when we were engulfed by this pandemic, Tandem was willing to pivot and come up with alternatives that proved most successful.

Terri Bowen,
CEO, King-Bruwaert House

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We capture the engaging lifestyle of our communities using actual residents in photography and videos

We’re ready to work in tandem with you. Reach out to us for an initial consultation to discuss your needs and start the alignment process.

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