connected for life

Enhancing the positioning of Winchester, VA’s most spectacular Life Plan Community as they go to market with a unique expansion project.

With more than 20 years of experience we can deliver the best product design.

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Lasting partnership is a phrase we proudly associate with Shenandoah Valley Westminster-Canterbury (SVWC). Back in the early 90’s we helped develop a cottage program for their unique community. Since then we have remained closely tied to their team and were invited to help with their newest expansion, The Villas neighborhood, comprised of ten hybrid-apartment homes with a total of 97 residences. Our sales and marketing acumen, paired with the design prowess of our creative services team, is deepening this strategic relationship built for the future.

the tools utilized

How we use a multi-disciplinary approach to get results

Strategic Marketing

Conducted an initial assessment and research engagement to help determine the contract type and pricing to be offered with the new independent living apartments

Provide marketing and creative services for a well-established and highly-respected Life Plan Community

Work directly with SFCS Architects and Matthews Development for configuring and designing the new apartment homes

Establish new digital marketing efforts (including a new website and marketing automation) that would attract prospects from outside the primary market area

Sales Management

Provide sales oversight to the established marketing and sales team of over 10 years

Work within existing marketing structure and processes to ensure that existing inventory maintained 95%+ occupancy throughout the pandemic and Villa pre-sales phase

Establish new protocols for nurturing and closing prospects for the new independent living since SVWC has nearly 400 future residents waiting to move to an existing residence at an average wait time of 3+ years

Provide weekly on-site sales advisor to work alongside the existing sales team due to the increased number of prospects interested in the new independent living Villa homes

Creative services

New corporate identity and brand management tools

Adoption and application of new graphic standards to all printed marketing materials

Enhanced presentation tools used for sales of existing inventory as well as pending campus expansion initiative

Highly integrated use of direct mail, advertising, web content and virtual meetings

Social media management to elevate awareness and drive traffic to website

Dedicated campaign landing pages to allow audience targeting and lead generation

Immersive website utilizing testimonial videos, photography, and 3D renderings

Monthly website reports to track user engagement and profile qualified leads

Tandem is a true team player. Always accessible and there when you need them, they’re part of our team. SVWC contracted Tandem to create new photography and video content, design and launch our new website, as well as serve as our key marketing partner as we expand our campus. Working with their advisors and creative services team has been a breath of fresh air. Very professional, pragmatic, and can relate to the day-to-day operations of a marketing team and willing to assist with anything needed.

Chanda Palmer,
Chief Operating Officer, SVWC

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We capture the engaging lifestyle of our communities using actual residents in photography and videos

We’re ready to work in tandem with you. Reach out to us for an initial consultation to discuss your needs and start the alignment process.

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